Bain Public

Bain Public

Bain Public (transl. public bath) originated from a communal need for cleanliness. Lack of strategic leadership in your product planning efforts? We assess, cleanse and remove friction from people and processes to boost sell-through and keep the focus on building great products.

Bain Public to give a talk at ProductCamp Silicon Valley 2019

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will be speaking at ProductCamp Silicon Valley, hosted by Santa Clara University‘s Leavey School of Business. Paul has a strong business track record, a unique message worth hearing and a natural speaker/storyteller. A conference by product managers, for product managers - ProductCamp Silicon Valley is a unique opportunity to learn from, share with, and network with professionals involved in product management, marketing, entrepreneurship, and development from around the world. Unlike tra...

What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.

At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Companies that don’t have a simple and clearly defined roadmap are likely to fall into the sorry category of those that have failed to execute their product strategy, or worse, those that never even had one in the first place. Getting it wrong comes in two forms: building the wrong product and building the product wrong. Furthermore, building the wrong features negatively impacts growth and valuations, and building features that don’t count are an insane...

Identifying Market Opportunities: Here’s How You Can Create, Measure and Monetize Customer Value

Creating value is an essential starting point and a fundamental concept for all businesses and their objectives. It’s as simple as this: a business must create value and deliver it in an efficient way so that it will generate profit after cost. But how exactly do you create, measure and monetize this value? Finding market opportunities, choosing a revenue model and delivering value to customers are all fundamental steps to reaching your product goals. Steps to Creating, Measuring and Monetizing Customer Value 1. Find Market Opportunities To begin, it is important to find a market opportu...

Essential Ingredients to Reach your Product Goals: Here's How to Accelerate Company Growth

The position of product manager can often be difficult to define. The job is not simply about covering tactical activities like managing backlogs, releases and user testing. It’s also about being strategic in delivering the true customer value, creating revenue at low cost and then getting your team to buy-in. So then how can you, as a product manager, accelerate a company’s growth and reach product goals? It is important to note that product management goes hand in hand with product innovation. Innovation is a key ingredient to creating and fueling growth for a company. If a customer find...

Achieve Leadership Results: Here are 7 Ways for you to Gain Product Momentum

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product. Without support from stakeholders to access the resources you need, your product could fail. This seems like a lot of pressure to succeed right? Well, luckily we have outlined the different ways you can build momentum and succeed as a product leader. Embracing a growth ...

Empathy -- Lead with your EARS and not with your MOUTH

As promised, here are the slides from my talk at Impact Product Management Conference 2018 event in Budapest, Hungary. Watch the video here : https://youtu.be/91uOZLT4bv4 The challenges of product development are not about products. They are about interpersonal relations. The empathic component is what makes a product manager special. In a field that values objective performance, spending your time on empathic interaction is perceived as a waste of time because is not measurable. But there is a connection between empathy and other outcomes, such as enhanced team buy-in, smoother commun...

Factors that Damage Your Integrity. Reflecting on Adverse Conditions.

Product Managers rightly face criticism when negotiating or selling product vision to stakeholders. We increasingly turn to data analytics and customer insight in hopes of outlining a product's most pressing problems, whether it’s a user acquisition drop off, a shift in engagement, or failure to sway churn. My experience suggests that, if there is a poor acceptance or cultural fit, Product Managers end up with the bullseye on their back —and should take steps to understand cultural patterns that lead to unfavourable traction. Like what? Like colleagues not being available, withholding info...

How To Find The Narrative In Numbers -- And How To Sway Cynics.

I'm moderating Product Circle MTL this week. A meet up by product managers, for product managers. My discussion topic revolves around numbers. Finding the narrative in numbers. The language of product is mathematics. Your initial plans are almost certain to be wrong in some way. Your first priority as a product manager is to figure out where. Lean principles prescribe ditching long technology development cycles. Instead, you start with an MVP (Minimum Viable Product). It’s quicker and cheaper than traditional methods. Startup-formation delivery gets determined by a Product expert who kn...

Just How Bad Is The Pressure To Move Fast For YouTube Creators? Here’s Watchmojo's Unity.

WatchMojo was entering its expansion-stage and we knew that there was a huge market growth opportunity in front of us, if we could just execute on it quickly, avoid common pitfalls and things falling through the cracks. From previous years we had battle scars. Our VPs had already realized that things were very different at scale and managing video production through spreadsheets and best-in-breed productivity tools were not operating smoothly and had apparent problems. "We need to become a well-coordinated execution machine with multiple global partners" Ashkan Karbasfrooshan, CEO of Watch...

Can’t prioritize? Use this 6 Week Process to Generate Your Product Roadmap

Despite the proliferation of tools designed for road mapping, prioritization remains the most difficult part of the product. Without a process for roadmap reinforcement, it just won’t stick. Over the years, as a Product Manager, I established an effective product management process. With it and backed with strong strategy and leadership I helped develop roadmaps that aligned influential individuals and companies. Towards the end of any given quarter, I often rely on this fast-paced and collaborative 6 week process to refine priorities. I focused it on understanding the current state, iden...