Bain Public to Lead a Product Workshop in collaboration with Zu

(Montreal, Canada) - Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will be leading a joint workshop with Nikita Stepin, Senior Associate from Norton Rose Fulbright for two of Zu’s international 2021 cohorts. Yes, you read that right, the international cohorts include startup founders from all over Canada, the United states, and Europe!
Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy. With this, he has identified an actionable process that enables him to offer concrete messages about product management and operations. Which led him to create a virtual workshop Leadership in Product, Connect & Explore Workshop for Teams that provides actionable strategies, tools, processes, and skills product leaders need to create innovations, adapt to market shifts, and anticipate what’s next.

About Zu and Infusionn Workshops
Zu is a digital products and services firm that designs strategies to drive innovation within organizations. They work with clients committed to building modern solutions for mature industry problems. The aim of the program is to provide the necessary resources to the startups as they prepare for their first round of private funding. In this series of workshops, Zu supports entrepreneurs by addressing key concepts related to startup development, helping them structure their business project and ensure its growth.

About the Workshop
During the workshop, Paul will provide the product-centric resources that startups need as they prepare for their first round of private funding. He will deep dive into the essential strategies that startups must think about when building their business model alongside Nikita Stepin, Senior Associate from Norton Rose Fulbright who will further discuss the legal aspects of Intellectual property. At Bain Public, we understand the importance of being able to visualize a product’s ecosystem to align product strategies. This ensures long term growth and success of any company and their products. Topics include:
  • The importance of building a product roadmap and the best methods to get there.
  • Choosing the best intellectual property strategy according to your product.
  • The economic concept of moat, a distinctive advantage over competitors.
  • Adapting the product development process to the resources available.
  • The added value of investing in innovation.
  • The key aspects of regulatory protection.
How and when to protect our product or idea from a legal standpoint.

Session Information
Title: Product Strategy and intellectual property from A to Z
Dates: March 30st at noon
Where: Online Workshops (available to Zu Focus 2021 cohorts only)

About Paul Ortchanian
Paul Ortchanian is a pro in injecting strategies and tactics to monetize his client's businesses. He held leadership roles at Bay Area startups and high growth organizations like WatchMojo -- helping establish product functions, as well as large strategic consulting companies such as Edelman where he organized product-led initiatives across national/regional offices. A consultant, coach, keynote speaker, and author all wrapped up in one, Paul shares his transition out of the corporate world and into starting his own business Bain Public, revealing the extreme challenges of unblocking company structure and policies from doing the right thing.
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About Bain Public

Bain Public, acquired by X Machina-AI Inc. in January 2022, offers consistent roadmap planning processes & tools for business leaders and product managers organized around what motivates, inspires and improves growth. Bain Public offers a variety of articles, e-books and approaches designed to help organizations understand their digital strategies, introduce elements of roadmapping and establish product-led change amongst the senior leaders and managers. Our approach, product, expert advice and coaching helps entangle complex technology, people and roadmap dynamics.

About XMachina

X Machina-AI seeks to provide a platform for the acquisition of Artificial Intelligence ("AI") entities in North America. The company’s thesis is based on an aggregation strategy to acquire successful AI targets and make them better through the addition of growth capital, streamlining of corporate processes and human capital acquisitions. The current sector focus of the Company is on enhancing supply-chain efficiencies, logistics and manufacturing.