Bain Public to take part in a Product Management conversation focused on Artificial Intelligence on “Get Your AI On!” podcast, by MorphL

(Montreal, Canada) – Paul Ortchanian, Founder, CEO, Head of Product, Data and Strategy of Bain Public, will taking part in a Product Management conversation focused on Artificial Intelligence in collaboration with MorphL - the AI platform for e-commerce. "Get Your AI On!" is a podcast hosted by Ciprian Borodescu, where founders, entrepreneurs, business leaders, and even AI researchers are invited to share their experience in dealing with business problems that can be solved through intelligent use of data.

About Paul Ortchanian
With all the new technologies that are being developed, AI is starting to make its way into the Product Management world. This opens up many new opportunities for product experts to leverage machine learning models as part of the software development process. Paul’s unique experience brings together the necessity of great engineering and the beauty of product strategy. With this, he has identified an actionable process that enables him to offer concrete messages about product management and operations. Which led him to create SOAP™ a virtual 12-week product leadership workshop series that he uses as a foundation for discussions like this one.

About the Discussion
  • The myth of the Chief "Knowing-it-all" Product Manager
  • Being coachable = realize that you can benefit from the help of others. Bonus thought: if you're not embracing the challenge in your life = not coachable!
  • Founders with the Moses Syndrome
  • Overcoming the Shiny Object Syndrome (SOS)
  • The use of WHY/WHAT/HOW questions

Podcast Information

About MorphL
MorphL uses machine learning to analyze & predict user behaviours in digital products & services with the end goal of increasing business. Their AI Platform for E‑commerce Personalization (MorphL™ AI) generates 669,222 weekly active predictions, used by e-commerce companies to personalize their customer experiences and increase ROI. MorphL started in January 2018, after being awarded with a Google Digital News Initiative grant to create a machine learning platform capable of predicting user behaviors in mobile/web applications. In the second half of 2018 they got accepted to EDI (European Data Incubator) where we teamed up with JOT Internet Media to predict user search intent. In September 2019, they got selected to the Techstars Montréal AI Accelerator, where they worked with incredible mentors and continue developing their product.

About Bain Public
Bain Public is a product leadership firm that helps companies make informed decisions and deliver superior quality products that appeal to customers and achieve business goals. We offer a variety of blog posts, e-books and approaches designed to help you understand your digital strategies and establish elements of the product roadmap in the fabric of your business. A lack of strategy in planning your products is accompanied by a lack of focus and direction, which means things can quickly get out of hand. We step in to assess, clean up, and eliminate friction between people and processes to stimulate the organization and maintain focus on creating quality products. For more information, visit or call 514–442–8487.

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