Bain Public Welcomes WYSIWYG As A New Client


Bain Public is acting as an Exclusive Product Advisor to WYSIWYG in defining their product roadmap. WYSIWYG, aka ‘What You See Is What You Get’, is a Quebec-based company that provides a fully customizable 3D viewer for e-commerce and retailer companies. This next-generation platform allows users to fully personalize any item, like the colour and size.

Bain Public brings new processes, tools and increased support to WYSIWYG with their SOAP™ 12-module approach. Bain Public helps establish WYSIWYG’s product culture and prepares their product practice through product management training and by working on their roadmap while also providing analysis, data and UX support. Bain Public also assists WYSIWYG with expanding its product management team by assisting with the hiring of their product manager and providing coaching and training for their product team on the best practices for roadmap prioritization.

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About Bain Public

Bain Public, acquired by X Machina-AI Inc. in January 2022, offers consistent roadmap planning processes & tools for business leaders and product managers organized around what motivates, inspires and improves growth. Bain Public offers a variety of articles, e-books and approaches designed to help organizations understand their digital strategies, introduce elements of roadmapping and establish product-led change amongst the senior leaders and managers. Our approach, product, expert advice and coaching helps entangle complex technology, people and roadmap dynamics.

About XMachina

X Machina-AI seeks to provide a platform for the acquisition of Artificial Intelligence ("AI") entities in North America. The company’s thesis is based on an aggregation strategy to acquire successful AI targets and make them better through the addition of growth capital, streamlining of corporate processes and human capital acquisitions. The current sector focus of the Company is on enhancing supply-chain efficiencies, logistics and manufacturing.