Livescale, a Bain Public Alumni Client, Raises $2.5 Million to Expand Growth in New Markets


Livescale Technologies Inc., a Bain Public alumni client, recently announced a $2.5 million equity financing round led by Luge Capital and Granicus Group, with contribution from Inovia Capital, Panache Ventures, Real Ventures, French Founders, and strategic angel investors.

Livescale is a software company in Montreal that brings brands an innovative live video shopping solution to create authentic and engaging relationships with customers. Thanks to Livescale, live shopping allows brands to monetize their social influence, promote their products on video, and sell online with live streaming solutions where orders and payment systems go right to their e-commerce platform.

Since the beginning of the pandemic last year, more and more consumers have switched to online shopping, which has increased business for Livescale’s platform. Known as one of the top competitors in the global livestream shopping market, Livescale hopes this new capital will help them expand in new markets and further invest in product development.

Our work with Livescale
Part of Bain Public’s approach to assisting Livescale was through talent acquisition, helping hire their product manager, Chanida Rayrolles. We then conducted our 12-weeks SOAP™ methodology for building high-performance product teams; fully defining the challenges and identifying comprehensive roadmapping tools, processes and solutions.

Our collaborative work challenged Chanida to go much deeper into her thinking process and to be as objective as possible. In the moments where she needs another perspective, she can always count on Bain Public to help her navigate complex issues, create a well-developed strategic planning process, and achieve strategic value for the company.

"Working with Bain Public was key to making our company pivot, from a tech-led company to a product-driven company. In order to transform and assess our cultural change, we required the proper tools, but also to be challenged on our vision, our execution, always remaining focused on what we want to achieve. Bain Public was of tremendous support toward those objectives" - Virgile Ollivier, CoFounder & CEO.

See here for more on our work with Livescale!

About Bain Public
Bain Public offers consistent roadmap planning processes & tools for business leaders and product managers organized around what motivates, inspires and improves growth. We offer a variety of articles, e-books and approaches designed to help organizations understand their digital strategies, introduce elements of roadmapping and establish product-led change amongst the senior leaders and managers. Our approach, product, expert advice and coaching helps entangle complex technology, people and roadmap dynamics.

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