Our Holiday Gift To You...How We Gave Back In 2021 and A Sneak Peak For What's Coming In 2022

At Bain Public, we believe that giving back is good business and excellent for the pedagogic value of enhancing our technology, market and industry understanding. Throughout 2021, as we continuously learned and adapted to the pandemic life, our giving just kept growing!
Giving back is something we’ve built into our business model, using our organization as a force for good. We’re proud to say that we’ve given over 1000 hours of pro bono work since 2018 for young up and coming startups and entrepreneurs; we take corporate responsibility very seriously. Not only that: giving back requires active involvement and implementing solutions in response to product leadership challenges and Canadian startup ecosystem expectations.
As a business, we want to achieve success in ways that honour our ethical values as well as respect startups and accelerator communities. Read the rest of this article to find out more on why we believe in giving back, the many workshops and initiatives we offered pro bono that benefited the Montreal, Toronto and North American startups, our new holiday campaign, and our plans for 2022.

Why We Believe In Giving Back

We understand that running a startup isn’t easy work. They forgo stability in exchange for the promise of fast growth. The solutions aren’t obvious and success isn’t always guaranteed. That’s why in today’s world, especially during the pandemic, it’s more important than ever for organizations to make business decisions that contribute to a better world.
Pro bono work, as well as giving back to startup communities through other initiatives, is increasingly emerging as a helpful way to support Corporate Social Responsibility (CSR) programs, sharing value with other up-and-coming businesses. Not only do discounted workshops, mentoring sessions and pro bono programs improve our company’s reputation and bolster employee morale, but it also helps startups and nonprofits grow and achieve their business mission.
At Bain Public, we care about user problems and how products fit into everyone’s lives, working together to solve real pain points and launch market-tested, innovative products that have the power to transform the world. In taking on pro bono advisory work along with offering a number of other initiatives, we’re able to share our expertise of product leadership, product strategy and product development processes to resident startups. 2021 has been a year full of growth and prosperity for Bain Public. We’re passionate about making the world a better place, and one way we can contribute to this is through our pro bono work.

Here are the highlights of 2021 that demonstrate our contributions to the industry


We value our clients tremendously! Without them, we wouldn’t be where we are today. And so here are the highlights of the work we’ve done while working with our amazing clients throughout 2021:

Mentorships and Workshops

We also gave many pro bono workshops and mentorships for various accelerators, including:


Our CEO Paul Ortchanian also participated in many podcasts and events:


Finally, 2021 had many milestones for Bain Public! Here are a few highlights:
How else does Bain Public have a positive effect on the Canadian startup ecosystem?
To put it simply, we provide a number of different workshops and one-on-one sessions to startups — helping them create a vision and strategy as well as define tactical drivers and metrics.
See below what more we can offer:
  • 'Leadership in Product, Connect & Explore’ workshops across Canadian Accelerators
This 3-hour virtual workshop helps you identify a ‘high level’ strategic baseline to achieve clarity and goal alignment. It’s designed and targeted to executives (i.e. Directors, VPs, C-level leaders) who are driving real results at fast-growing product companies such as startups and SMB organizations.
Sign up for the workshop here
  • Free one-on-one coaching and mentoring with pre-seed Canadian startup leaders
These one-on-one sessions will help you roadmap your products, providing perspective on product-centric problems and the different ways that they can be solved.
Sign up for your free session here (seasonal availability)
  • Pro-bono SOAP™ Product Capability Building Program
We do this with selected startups incubated in Canadian technology hubs. In doing so, we believe we can have an impact on the Montreal business ecosystem. The hope is that startups will gain from our processes, framework, experience as well as our product know-how and ideas.
See more information here

The giving isn’t over just yet!

We are ending off 2021 with a "12 Days of Giving" campaign on our social media during this holiday season! Starting December 9th until December 24th, we will be giving all of our followers and clients 12 free gifts, varying from articles to a specialty newsletter to e-books to promotions.
Make sure to follow us on LinkedIn, Instagram and Twitter to receive these 12 gifts!

A sneak peak into 2022 for Bain Public

As we move into the new year of 2022, we are working hard to continuously offer the best packages and services for our clients. At the beginning of 2021, we introduced our new ‘Explore, Evolve, Execute’ offering to work with you co-creating alignment around the roadmap and set up collaborative exchanges to bring your team together; thus tackling roadmap challenges together, faster. As part of the EEE service package, we help you work within your teams to develop sustainable product management as well as research, create, test and refine digital products to build lasting business value.
Read more about the Explore, Evolve, Execute’ package here: Is Your Organization Doing Everything It Can To Explore, Evolve And Execute Products?
In January 2022, we are evolving the way we partner with product organizations to achieve the best roadmap excellence with a value-based experience.
For Bain Public, 2022 will see the emergence of design optimization of the Product Manager recruitment process with enticing copywriting for job postings. We are also introducing in our new approach step-by-step verbal and written tests to help with the interview and evaluation process.… and much more!
Here are our updated BHAG and Unique Value Proposition:
BHAG: Use our business as a force for good to drive growth, influence priorities and transform organizations through product-driven culture adoption.
UNIQUE VALUE PROPOSITION: We help companies identify areas of opportunities while enhancing their roadmap visibility & alignment through a timeless, field-tested framework that works.
Lot’s of new and exciting things are coming to Bain Public in 2022! Stay tuned for more...
More About Our SOAP™Methodology
SOAP™ is a methodology that Bain Public created for product planning and roadmap prioritization based on principles of Product Strategy, Lean Startup, User-Centered Design, Data Science and more.
It breaks product innovation into three steps: Product Mission, Product Blueprint and Roadmap Pillars. This 12-week process covers the tactics, strategies and mindsets that underpin this three-step thinking. It's an approach designed to help organizations create knowledge and build product strategies. When employed, it will help create new value, respect stakeholder opinion while getting buy-in, and optimize product delivery through iterative releases while validating and eliminating waste.
With SOAP™’s organizational models, operational tactics and online tools, you’ll shape harmonious collaborations, accentuate connections and ease information sharing.
Would you like to learn more about our SOAP™ process? Visit our Solutions page!

Article written by Jessica Scandaliato. Thanks to Paul Ortchanian for reading drafts and overseeing aspects of its publication. Also, if you have any feedback or criticism about this article, feel free to shoot us an email at info@bainpublic.com.
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Would you like our Product Management Premiere E-book? Visit our Download page
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About Bain Public

Bain Public, acquired by X Machina-AI Inc. in January 2022, offers consistent roadmap planning processes & tools for business leaders and product managers organized around what motivates, inspires and improves growth. Bain Public offers a variety of articles, e-books and approaches designed to help organizations understand their digital strategies, introduce elements of roadmapping and establish product-led change amongst the senior leaders and managers. Our approach, product, expert advice and coaching helps entangle complex technology, people and roadmap dynamics.

About XMachina

X Machina-AI seeks to provide a platform for the acquisition of Artificial Intelligence ("AI") entities in North America. The company’s thesis is based on an aggregation strategy to acquire successful AI targets and make them better through the addition of growth capital, streamlining of corporate processes and human capital acquisitions. The current sector focus of the Company is on enhancing supply-chain efficiencies, logistics and manufacturing.