Vicky Boudreau IS #WomenLeadership

Vicky Boudreau is #womenleadership. She's the CEO & Founding Partner of bicom | Marketing Communication.

Her new startup (Heylist, previousely known as b nation) has been selected for the Zú FOCUS cohort!!! 🚀 In addition to her business partner aka workwife Marie-Noelle, she surrounded herself with a great team 👩🏻‍💻 Marine Didier Laurent, William Quenneville, Sarah-Maude De Rive, Marie-Philippe Lefebvre and Phil Rivard as ✨✨✨ collaborator.

How to make it big with your startups, hire a product coach . Bain Public brought new processes, tools and increased support to Vicky with our SOAP™ 12-module approach. We helped establish b nations's product culture and prepared their product practice through product management training and by working on their roadmap while also providing analysis, data and UX support. Bain Public also assists b nation with expanding its product management team by providing coaching and training for their product team on the best practices for roadmap prioritization.
"While pivoting from a service business to a two-sided marketplace product, my biggest concern was about product development. The Bain Public team literally held my hand with their efficient process. From crafting our USP to prioritizing features and upgrading our decision making approach their magic recipe helped us progress both smartly & fast!" Vicky Boudreau, CEO - Heylist

High-performing teams need to have both processes and predictability in place so they can succeed, not by chance, but through replicable and measurable processes that reliably lead to wins.

Vicky recently found herself included in the 4th Palmarès des entreprises au féminin conducted by Premières en Affaires. 🥂 which brings together 130 women-owned businesses. Such an incredible, impressive achievement.

She is also fundraising for the Lise Watier Foundation for which she is an ambassador. As an organization working for women's financial autonomy, the role of the Lise Watier Foundation is to offer women resources, training, coaching and access to a network to help them develop their self-confidence and their full professional potential. Click here to give:

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About Bain Public

Bain Public, acquired by X Machina-AI Inc. in January 2022, offers consistent roadmap planning processes & tools for business leaders and product managers organized around what motivates, inspires and improves growth. Bain Public offers a variety of articles, e-books and approaches designed to help organizations understand their digital strategies, introduce elements of roadmapping and establish product-led change amongst the senior leaders and managers. Our approach, product, expert advice and coaching helps entangle complex technology, people and roadmap dynamics.

About XMachina

X Machina-AI seeks to provide a platform for the acquisition of Artificial Intelligence ("AI") entities in North America. The company’s thesis is based on an aggregation strategy to acquire successful AI targets and make them better through the addition of growth capital, streamlining of corporate processes and human capital acquisitions. The current sector focus of the Company is on enhancing supply-chain efficiencies, logistics and manufacturing.