We Partnered with Bonjour Startup Montréal’s Inno Startup program on L'Oréal Canada's 2021 Open Innovation Program.


Bain Public acted as an Exclusive Product Advisor for the L'Oréal Canada 2021 Open Innovation Program. L’Oréal Canada is Canada’s leading cosmetics company, seeking to transform the future of beauty alongside the tech and startup communities.

Organized through Bonjour Startup Montréal's Inno Startup program, this challenge was part of the second edition of the L’Oréal Canada Open Innovation Program, a 5-step program designed to accelerate the potential commercial collaborations between L’Oréal Canada and Canadian tech startups.

Bain Public participated in the startup selection process, helping them pitch their potential solutions to L’Oréal Canada’s key decision-makers to implement a proof-of-concept (POC) and deliver an official Business Proposal.

About Bonjour Startup Montréal
Bonjour Startup Montréal is a non-profit organization whose mission is to accelerate the creation, growth and public exposure of Montreal startups, with the goal of positioning the city among the world’s 20 most dynamic ecosystems. Their Inno Startup open innovation platform has the primary objective of allowing networking of big organizations with startups to create win-win collaborations.

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More On Our SOAP Methodology
Bain Public SOAP™ is our product management methodology. SOAP™ is a sustainable, repeatable planning and prioritization framework that makes sure everyone is aligned, motivated, inspired, and ready to innovate. This approach uses your product mission, product blueprint and roadmap pillars to create knowledge and build product strategies that add value, respect stakeholders' opinions while getting your teams' buy-in, and optimize product delivery through iterative releases. These organizational models, operational tactics and online tools shape harmonious collaborations, accentuate connections and ease information sharing.

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About Bain Public

Bain Public, acquired by X Machina-AI Inc. in January 2022, offers consistent roadmap planning processes & tools for business leaders and product managers organized around what motivates, inspires and improves growth. Bain Public offers a variety of articles, e-books and approaches designed to help organizations understand their digital strategies, introduce elements of roadmapping and establish product-led change amongst the senior leaders and managers. Our approach, product, expert advice and coaching helps entangle complex technology, people and roadmap dynamics.

About XMachina

X Machina-AI seeks to provide a platform for the acquisition of Artificial Intelligence ("AI") entities in North America. The company’s thesis is based on an aggregation strategy to acquire successful AI targets and make them better through the addition of growth capital, streamlining of corporate processes and human capital acquisitions. The current sector focus of the Company is on enhancing supply-chain efficiencies, logistics and manufacturing.