At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Companies that don’t have a simple and clearly defined roadmap are likely to fall into the sorry category of those that have failed to execute their product strategy, or worse, those that never even had one in the first place. Getting it wrong comes in two forms: building the wrong product and building the product wrong. Furthermore, building the wrong features negatively impacts growth and valuations, and building features that don’t count are an insane...