The Top 6 Roles to Describe a Product Manager
The role of a product manager could never fit into a box. It’s difficult to define. There’s no set or standard job description. So what exactly does a product manager do? And why should companies care about investing in them? The best product managers think strategically and make difficult trade... →
When Executives Tell You What to Build, They Approve the Development of Unnecessary Features
When building a product strategy, it can get tricky to predict and prevent which features will be of use and which ones will be unnecessary. At Bain Public, we’ve discovered the main issue with building the wrong features, is that they will incur a huge opportunity cost for a business. Therefore,... →
Who’s Head Coaching your Product? Set in Place a Mindset for your Team
The path to turning a product vision into reality is no smooth ride. Obstacles along the way are inevitable. Without focus and determination, unavoidable challenges such as market shifts, competitors, and customer changing needs will stager even the most powerful companies. Consequently, ambitiou... →
Product vs Sales: How to Collaboratively Reach your B2B Product-Market Fit.
In a B2B environment, the sales team often interfaces with buyers. Existing clients, as well as sales prospects, become influencers on the product roadmap. Salespeople listen to those unwilling to buy a product unless specific features get added. Prospects don’t always tell the whole truth and cu... →
The Top 7 Product Management Software Systems You Should Know About
It’s safe to say that shipping a product from start to finish is no easy task for a product manager. In order to get the job done properly and efficiently, product managers deserve the proper software, tools and resources needed to create and execute successful products. Bain Public’s experienced... →
What Goes Into a Good Product Roadmap? A Guide to Narrowing your Focus.
At Bain Public, we have learned a lot in the many hours and conversations spent mentoring, advising and consulting in product management. Companies that don’t have a simple and clearly defined roadmap are likely to fall into the sorry category of those that have failed to execute their product st... →
Identifying Market Opportunities: Here’s How You Can Create, Measure and Monetize Customer Value
Creating value is an essential starting point and a fundamental concept for all businesses and their objectives. It’s as simple as this: a business must create value and deliver it in an efficient way so that it will generate profit after cost. But how exactly do you create, measure and monetize ... →
Essential Ingredients to Reach your Product Goals: Here's How to Accelerate Company Growth
The position of product manager can often be difficult to define. The job is not simply about covering tactical activities like managing backlogs, releases and user testing. It’s also about being strategic in delivering the true customer value, creating revenue at low cost and then getting your t... →