Bain Public

You accomplish everything through others

Imagine attempting to persuade a stakeholder and it results in increased resistance. So much talk, so much rationale, so many facts. And because your approach was logical — one that leveraged data, your experience, and expertise — friction and disagreement ensues. The Product Manager title alone...

The case for rotating through products

The market changes. Trends in the marketplace affect the appeal of your message and the profitability of your product. Winning products thrive on big thinkers with the expertise to solve common challenges. Should a company hire a product manager with years of experience in, and knowledge of, th...

To make engineers more autonomous create a partnership

It is 5:00PM in the office, and a member of the engineering team stops by the Product team desk and expresses they want to build everything at once. When discussed, the head of engineering states that excessive rework undermines motivation. That they prefer focusing on code without a lot of distr...

You need to be contagious and thrive on the right amount of tension

I've been in product for a while. Each year I write a few lines to re-frame what the hell it is I do and how to remain successful. --- Product management is a discipline of quirky nonconformists responsible of defining the "why". Winning products thrive on the direction of these individuals who ...

Be the CRO (Chief Repeating Officer)

The tyranny of the urgent can lead product managers down slippery rabbit holes. These are the ones that set you up to those "unconnected dots" discussions where all you do is puke out frustration. You improvise, make up emotional reasons why certain features will take priority over others. You sa...

Empathy is the mother of all product roadmaps

Empathy is key to building great products. Give it to your office community, and they will love you. Be a good listener. Encourage them to talk about their product ideas. Talk in term of their interests, let them feel that the idea is theirs and use it to firm up your roadmap. The empathic compon...

Appeal to the nobler motive

A business usually has two reasons for doing a thing: one that sounds good and a real one. The product manager will think of the real reason. Their job is about finding monetizable market opportunities. Business results matter and acquiring new customers and increasing average revenue per user i...

Product man, Renaissance man

Software development has become a strategic priority for all companies in today’s digital era. In turn, the product management role has expanded. The product manager of today is wearing many hats, using a broad knowledge base to define the problem-solution-fit, make trade-off decisions, bringing...