Bain Public

The Product Manager's Guide to Backlog Grooming

Wish lists are a pain. It looks like a small request – at best. It comes top down, it guts your strategy, it unbalances all the hard work you put in prioritising and forces you to make difficult trade-offs. Great news: you need to validate that it’s actually useful and/or important, Less-great...

Product opportunity, It’s all about timing

Product management is empirical, verifiable by observation, experience, and practice. I’m amazed at how calculated and theoretical some make it be. Put yourself into the right critical thinking mindset, do some customer research, think through your market and validate if there is a product oppo...

Use a decision-making framework

Make the right hard calls. Prioritize ruthlessly. As a product leader, you’re most often evaluated by your ability to make difficult trade-offs quickly. When considering new features to enhance the existing product, what are the critical elements to look for? In the following lines, I’ll descri...

I haven’t heard what the strategy is!

It's bad when big decisions are made without context, or with little explanation. It’s worst when you're told that there are no master plans, that success will no longer be about delivering product features. Success will be about customer value learnings and adapting the strategy accordingly (rea...

Seek engagement from your office community to sell your views

You’re the one who will tell people what should be built and why. So why was it so tough to get engagement from the technical teams? Because people need to buy into your vision and engineers should understand the ‘why’ behind their work and how it relates back to delivering customer value. Nothi...

Product Management as a service

I lead a team and we deliver ‘product like’ hardcore digital platforms. The outputs of our work are non-marketing products. Like a restaurant's mobile app that lets you order your meal ahead of time for example. People always think that product managers operate this very critical, high-leverage ...

Collect colleagues assessments to keep product expectations in check

As a rule, when products go wrong, everyone has contributed in some important way. I was asked how I’ve had so much success keeping product expectations in check? There are as many product management approaches as there are weight loss programs. Most will help, many will keep you stranded in a w...