We’ve all been there. Your very first break into product management. In the startup world, a lot of people become product managers by default rather than design. People think that product managers operate this very critical, high-leverage function that, when executed correctly, greatly facilitates the leap past prototypes into a steady return of profits. But when things go wrong, there’s nothing worse for a product manager than losing credibility with their team, executives and customers. Sometimes there’s no going back. When product management is done poorly, it can create scary and often ...