Bain Public

Product Managers, Make your CEO provide a clear vision

There are so many articles about the challenges and stresses of being a product manager. But this is an article about your CEO’s duty to set a vision, to define why your company exists. For some product managers, the thought of talking openly about the void left by a missing vision statement is p...

Empathy is the mother of all product roadmaps

Empathy is key to building great products. Give it to your office community, and they will love you. Be a good listener. Encourage them to talk about their product ideas. Talk in term of their interests, let them feel that the idea is theirs and use it to firm up your roadmap. The empathic compon...