As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Faced with breakneck business and product growth, roadmap decisions need to be non-bureaucratic, yet remain collaborative at the same time. During these changing times, knowledge creation is essential. It’s now more important than ever to scan the external environment for signals, look across the market for unmet customer needs, identify significant opportunities about to unfold as well as seize them, integrate them and make use of them commercially. You have products tha...