Bain Public

Any company + product manager ≠ a product company.

The day-to-day role of a product manager is constantly changing and becoming more strategic. Many product managers are still trying to escape the trap of getting projects handed to them by the C-Suite and being told to simply ‘build something’ or ‘make it better.’ This isn’t exactly much to go on...

The Top 6 Roles to Describe a Product Manager

The role of a product manager could never fit into a box. It’s difficult to define. There’s no set or standard job description. So what exactly does a product manager do? And why should companies care about investing in them? The best product managers think strategically and make difficult trade...

The Product Manager's Guide to Backlog Grooming

Wish lists are a pain. It looks like a small request – at best. It comes top down, it guts your strategy, it unbalances all the hard work you put in prioritising and forces you to make difficult trade-offs. Great news: you need to validate that it’s actually useful and/or important, Less-great...

Use a decision-making framework

Make the right hard calls. Prioritize ruthlessly. As a product leader, you’re most often evaluated by your ability to make difficult trade-offs quickly. When considering new features to enhance the existing product, what are the critical elements to look for? In the following lines, I’ll descri...