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Why Empathy Is the Key to Success for Your Next Product Objective

The secret to success in software development is an elusive concept. Some companies spend years chasing it down.But the secret to success isn’t something you can put a price tag on, stack on features, or advertise in a marketing campaign. The best asset for a product manager, and the number one determining factor in the success of a strategy, is the people behind the product. You hear it often: human capital is a company’s best asset. It’s true⁠ — software development is mostly about cultivating personal relationships. But there’s more to it than simply "hiring good people." It’s more like:...

Achieve Leadership Results: Here are 7 Ways for you to Gain Product Momentum

It is no secret that a product manager needs momentum in areas such as product development, product sales and customer adoption in order to succeed. As a product leader, you need momentum to gain executive buy-in as well as engineering and marketing resources so that you can create interest and awareness around your product. Without support from stakeholders to access the resources you need, your product could fail. This seems like a lot of pressure to succeed right? Well, luckily we have outlined the different ways you can build momentum and succeed as a product leader. Embracing a growth ...

You accomplish everything through others

Imagine attempting to persuade a stakeholder and it results in increased resistance. So much talk, so much rationale, so many facts. And because your approach was logical — one that leveraged data, your experience, and expertise — friction and disagreement ensues. The Product Manager title alone won’t sway others, nor will it command the attention of stakeholders. Bottom line, we have no power to make other people see things as we do. You aren’t going to win every battle. Leadership is going to be wrong sometimes. Engineers will estimate wrongly. And Sales will always promise things your pr...

Empathy is the mother of all product roadmaps

Empathy is key to building great products. Give it to your office community, and they will love you. Be a good listener. Encourage them to talk about their product ideas. Talk in term of their interests, let them feel that the idea is theirs and use it to firm up your roadmap. The empathic component is what makes a product manager special. In a field that values objective performance, spending your time on empathic interaction is perceived as a waste of time because is not measurable. But there is a connection between empathy and other outcomes, such as enhanced team buy-in, smoother commu...