Bain Public

Why Empathy Is the Key to Success for Your Next Product Objective

The secret to success in software development is an elusive concept. Some companies spend years chasing it down. But the secret to success isn’t something you can put a price tag on, stack on features, or advertise in a marketing campaign. The best asset for a product manager, and the number one...

You accomplish everything through others

Imagine attempting to persuade a stakeholder and it results in increased resistance. So much talk, so much rationale, so many facts. And because your approach was logical — one that leveraged data, your experience, and expertise — friction and disagreement ensues. The Product Manager title alone...

Empathy is the mother of all product roadmaps

Empathy is key to building great products. Give it to your office community, and they will love you. Be a good listener. Encourage them to talk about their product ideas. Talk in term of their interests, let them feel that the idea is theirs and use it to firm up your roadmap. The empathic compon...