The Top 6 Roles to Describe a Product Manager
The role of a product manager could never fit into a box. It’s difficult to define. There’s no set or standard job description. So what exactly does a product manager do? And why should companies care about investing in them? The best product managers think strategically and make difficult trade... →
Product vs Sales: How to Collaboratively Reach your B2B Product-Market Fit.
In a B2B environment, the sales team often interfaces with buyers. Existing clients, as well as sales prospects, become influencers on the product roadmap. Salespeople listen to those unwilling to buy a product unless specific features get added. Prospects don’t always tell the whole truth and cu... →