It’s clear that times have changed with the emergence of digital media. When was the last time you actually held a newspaper in your hands? The fact of the matter is that newspaper circulation has fallen with the mass adoption of the internet and digital media, which in turn has led to the loss in purchase intent of advertisers. Today, people are looking for more timely, local news displayed in a quick and digestible format on their smart devices — rather than going out and buying or picking up a newspaper. Furthermore, as the population in urban cities increases, public transportation and...