Bain Public

Showing all posts tagged "Prioritization" ...

Any company + product manager ≠ a product company.

The day-to-day role of a product manager is constantly changing and becoming more strategic. Many product managers are still trying to escape the trap of getting projects handed to them by the C-Suite and being told to simply ‘build something’ or ‘make it better.’ This isn’t exactly much to go on. Where’s the vision? Where’s the communication? Where’s the direction? Roadmapping is one of the keys to gaining product focus. It’s shocking to see that 57% of product managers say they don’t spend enough time on roadmapping and goal-setting. Without objectives, and the proper planning and researc...

Factors that Damage Your Integrity. Reflecting on Adverse Conditions.

Product Managers rightly face criticism when negotiating or selling product vision to stakeholders. We increasingly turn to data analytics and customer insight in hopes of outlining a product's most pressing problems, whether it’s a user acquisition drop off, a shift in engagement, or failure to sway churn. My experience suggests that, if there is a poor acceptance or cultural fit, Product Managers end up with the bullseye on their back —and should take steps to understand cultural patterns that lead to unfavourable traction. Like what? Like colleagues not being available, withholding info...

How To Find The Narrative In Numbers -- And How To Sway Cynics.

I'm moderating Product Circle MTL this week. A meet up by product managers, for product managers. My discussion topic revolves around numbers. Finding the narrative in numbers. The language of product is mathematics. Your initial plans are almost certain to be wrong in some way. Your first priority as a product manager is to figure out where. Lean principles prescribe ditching long technology development cycles. Instead, you start with an MVP (Minimum Viable Product). It’s quicker and cheaper than traditional methods. Startup-formation delivery gets determined by a Product expert who kn...

Use a decision-making framework

Make the right hard calls. Prioritize ruthlessly. As a product leader, you’re most often evaluated by your ability to make difficult trade-offs quickly. When considering new features to enhance the existing product, what are the critical elements to look for? In the following lines, I’ll describe a process around decision making which you can use as a repeatable and sustainable methodology to constantly make important product decisions. Yes - you won’t have to rely on gut feelings or get trumped by the loudest voice in the room. Great product managers say no Research is the center aroun...