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Showing all posts tagged "Product As A Service" ...

Introducing the Bain Public SOAP™ Product Leadership Framework. A Practical Definition.

Most companies don’t have a clear picture of their roadmap. This is the reason why many businesses fail, so the question to many business owners out there is this: are you confident that your engineering team is building the right features? Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. So there’s no more guessing, no lack of focus or direction. Bain Public companies grow faster because everyone is aligned, motivated, inspired, and ready to innovate. But first, what is SOAP™? SOAP™ is a methodology that...

Product Management as a service

I lead a team and we deliver ‘product like’ hardcore digital platforms. The outputs of our work are non-marketing products. Like a restaurant's mobile app that lets you order your meal ahead of time for example. People always think that product managers operate this very critical, high-leverage function that, when executed correctly, greatly facilitates the leap past prototypes into a steady return of profits. These are products with revenue models tied to the technology. But there are some who offer the product approach as a service where products are shipped without the purpose of becom...