How Did The Christmas Tree Find Product-Market Fit?
When it comes to not wasting opportunities and adding momentum to the product development, it's important to ask the tough question of "Do we have product-market fit?" A lot of companies have product market fit today, but as the market changes and the world evolves, they might not have it in the ... →
Market Sensing: How to Stay Successful in Today’s Unpredictable Market
As today’s uncertain market rapidly changes, remaining successful requires a more entrepreneurial product-orientation. Faced with breakneck business and product growth, roadmap decisions need to be non-bureaucratic, yet remain collaborative at the same time. During these changing times, knowledg... →
Any company + product manager ≠ a product company.
The day-to-day role of a product manager is constantly changing and becoming more strategic. Many product managers are still trying to escape the trap of getting projects handed to them by the C-Suite and being told to simply ‘build something’ or ‘make it better.’ This isn’t exactly much to go on... →
The Top 6 Roles to Describe a Product Manager
The role of a product manager could never fit into a box. It’s difficult to define. There’s no set or standard job description. So what exactly does a product manager do? And why should companies care about investing in them? The best product managers think strategically and make difficult trade... →
Product vs Sales: How to Collaboratively Reach your B2B Product-Market Fit.
In a B2B environment, the sales team often interfaces with buyers. Existing clients, as well as sales prospects, become influencers on the product roadmap. Salespeople listen to those unwilling to buy a product unless specific features get added. Prospects don’t always tell the whole truth and cu... →
Identifying Market Opportunities: Here’s How You Can Create, Measure and Monetize Customer Value
Creating value is an essential starting point and a fundamental concept for all businesses and their objectives. It’s as simple as this: a business must create value and deliver it in an efficient way so that it will generate profit after cost. But how exactly do you create, measure and monetize ... →
The case for rotating through products
The market changes. Trends in the marketplace affect the appeal of your message and the profitability of your product. Winning products thrive on big thinkers with the expertise to solve common challenges. Should a company hire a product manager with years of experience in, and knowledge of, th... →
Product opportunity, It’s all about timing
Product management is empirical, verifiable by observation, experience, and practice. I’m amazed at how calculated and theoretical some make it be. Put yourself into the right critical thinking mindset, do some customer research, think through your market and validate if there is a product oppo... →