Many CEOs will tell you that they’re the best-informed people when it comes to knowing what customers need — and that they’re in the best position to drive decisions on product priorities. What happens here is that these expectations and this type of behaviour become the primary contributor to product strategy gridlock. Often people will become product managers by default rather than through decision. What the CEO needs to do is shift their focus toward building the product leadership team, empowering the product manager to think strategically and focus on features that map and complement...